Pacsun x Fashion Revolution Campaign
As a freshman intern with Hill Communications, I worked with my partner to develop a full mock PR campaign for PacSun in collaboration with Fashion Revolution. We built it out the way an actual agency pitch would look; setting goals and objectives, outlining tactics, creating a timeline and budget, designing graphics, and even concepting a pop-up event to tie everything together. It was my first real taste of pulling a campaign from idea to execution and thinking strategically about how a brand shows up in the world.
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